Original: $40.64
-65%$40.64
$14.22The Story
Step into the American West, where myth, style, and grit transformed the cowboy into a global icon. This feature celebrates the enduring style, craftsmanship, and storytelling that made the cowboy an emblem of American culture worldwide.
Inside, you’ll discover:
- The origins of the cowboy - and how art and Hollywood mythologized the West.
- The evolution of Western style through two enduring icons: the Western shirt and the Stetson hat.
- The story of legendary rodeo tailor Rodeo Ben, who designed the first Wrangler jeans.
- Insights from collectors and key voices immersed in Western heritage.
- Prefaces by Steve Weil (Steve Weil) and historian Lynn Downey (Lynn Downey).
- Softcover
- Size: 170 × 240 mm
- Full color
- Language: English

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Step into the American West, where myth, style, and grit transformed the cowboy into a global icon. This feature celebrates the enduring style, craftsmanship, and storytelling that made the cowboy an emblem of American culture worldwide.
Inside, you’ll discover:
- The origins of the cowboy - and how art and Hollywood mythologized the West.
- The evolution of Western style through two enduring icons: the Western shirt and the Stetson hat.
- The story of legendary rodeo tailor Rodeo Ben, who designed the first Wrangler jeans.
- Insights from collectors and key voices immersed in Western heritage.
- Prefaces by Steve Weil (Steve Weil) and historian Lynn Downey (Lynn Downey).
- Softcover
- Size: 170 × 240 mm
- Full color
- Language: English















